Shift – Startup Now

If you answered yes to any of these questions then this is the course for you. Startup Now!

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Why do most startups fail? Because they start executing before they have a sound business model, and before they understand what their customers want.

What about you? Have you discovered a scalable and profitable business model yet? Do you really know your customers’ pain? Are you focused more on how to deliver a product than on the needs of people buying it?

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This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. It is a hands-on, customer-centered approach that works for people who are looking for an idea, have an idea, or already have a business.    So even if you don’t have an idea right now but want to be an entrepreneur we will provide you with customer validation tools that will give you a leg up when you decide to start your own business.

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The Hub’s Shift – Startup Now program focuses on real-world skills that can help your company or idea grow. Participants learn how to talk to customers to determine the real need or pain point, and validate their product.

The  workshop uses a combination of methodologies including Steve Blank’s Lean-Startup (get out of the building), and the Business Model Canvas to uncover and validate your customer assumptions. Lean-startup focuses on engaging potential customers and partners in the early stages of product development. By testing concepts early, entrepreneurs find out what customers and partners want – what works and what doesn’t – and use that information to build a product that is ready to launch faster with less risk.

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After this program, you will have a better understanding of what your customers want.  You will have the tools to identify the core of your business model – your customer segments and value proposition.  Or you may discover your idea isn’t viable. That’s OK too. It’s better to find out now than spend years and a fortune only to find out people won’t buy your product.